What helps and narrow your choices for what you can get a handle on to make it possible? Terminator, Assassins Creed. They already had sets in the past. But like Futurama, GoW's Kratos. etc. Does a new brand take more effort than its worth?
Your figures and molds would do very well with a Legend of Zelda (as a example thanks to GoT) series line much akin to GoT has done so well now, and now Borderlands (akin to Halo and CoD) Are you able to just nab the character or do you have to contract and be inclined that you have to make this many sets etc to keep it being made?
Mostly curious as to repeats such as Master of the Universe, Aliens, not that I am opposed, I cant wait for a Blades of Chaos equipped Kratos.